Outbound links are defined as links that lead your readers to a website outside of your own. Otherwise, you could be in violation of Google’s quality guidelines. Internal linking requires strategic thought, because you want to ensure you’re linking to items that are relative to the topic at hand. When you click on that hyperlinked text, it will take you to a blog piece titled “What is Link Building in SEO? And Do You Need it?” For example, if you came to this site in search of information on link building, you’ll likely come across a blog that is highlighted in pink. They help guide your website visitors from one page to another – all within the confines of your website. Internal links are the most common links you’ll find on any website. These different types of links play a much more significant role in your strategy than you may think, and it’s important that you take a moment to understand each type of link and how each one can impact your websites.
Most content creators understand that you need to include external links to back up any claims you make, and that internal links are essential to help your prospects navigate your site and find the solutions they need. What’s the Difference Between Links and Backlinking?
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